Culver Academies
Driving student enrollment through targeted digital advertising.
The Challenge
As a prestigious boarding school, Culver Academies needed to reach a niche, international audience of prospective families. Their existing digital ad efforts were broad and yielded a low ROI.
Our Solution
We implemented a highly targeted digital marketing strategy using Google and Microsoft Ads, focusing on specific geographic regions, interest groups, and demographic profiles. Our consulting helped refine their messaging to resonate with international families, highlighting key differentiators.
The Result
This targeted approach led to a 40% increase in qualified international applications and a 25% reduction in cost-per-acquisition. The campaigns significantly boosted visibility in key expansion markets.