Web Design & Digital Marketing
IB Genie
Launching a new digital platform for IB students and educators.
The Challenge
IB Genie was a startup with a great idea but no market presence. They needed a complete digital launchpad, including a web platform and a marketing strategy to attract their first users.
Our Solution
We designed and built a scalable web application with resources for IB students and teachers. Simultaneously, we launched a multi-channel digital marketing campaign targeting IB communities on social media and search engines, driving early adoption and user feedback.
The Result
IB Genie successfully launched, acquiring over 10,000 registered users in its first three months. The platform has become a go-to resource in the IB community, demonstrating strong product-market fit.
User Acquisition (3 Months)
Users increased from 0 to 10,000, a 10,000+ growth.